Google's Pixel phones have been around for a decade, and yet, the question remains: why is Google still making phones? Despite a modest 10th place in global market share, the Pixel series continues to evolve, with the upcoming Pixel 11 set to launch. This article delves into the reasons behind Google's continued phone ventures, exploring the company's strategy, its relationship with Android partners, and the role of AI in its success. It also examines the challenges Google faces in a highly competitive market and the potential for the Pixel 11 to stand out with its AI capabilities. The author, Mark Spoonauer, reflects on Google's journey, the importance of showcasing Android software capabilities, and the need to demonstrate leadership in AI to maintain relevance in the smartphone industry.
